New beauty brand As of Today is promoting its R-Peptide Ampoule.

The brand’s founder, Sarah Choi, shares the unique benefits of its serum that can achieve visible, effective results due to its key ingredient, R-Peptide.

The ingredient is a signature of the brand’s entire skincare line. The naturally derived neuro-calming peptide acts on the skin’s opioid receptors, reactivating skin barriers and thus, reversing signs of stress-aging.

As of Today says its products follow clean beauty standards, and are formulated without parabens, mineral oil, animal oil, phthalates, sulfates triclosan, talc, retinol, plastic microbeads, hydroquinone, formaldehyde-releasing preservatives, octinoxate, oxybenzone, and DEA/TEA/MEA.